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September 13, 2013


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Pat morin

Thanks for the tip about Beth Barany's blogazine. Will check it out. I'm planning on keeping my hard hat on for a while. :)

Beth Barany

Enjoy Pat!

Margaret, Thank you so much for mentioning my blog-magazine! Your metaphor of all the hats calls to mind of my favorite children's stories, CAPS FOR SALE: A Tale of a Peddler, Some Monkeys and Their Monkey Business, http://www.amazon.com/Caps-Sale-Peddler-Monkeys-Business/dp/0064431436.


Pat, Good luck, and enjoy the magazine!

Margaret, Your hat metaphor calls to mind the children's book, one of my favorites, Caps for Sale: A Tale of a Peddler, Some Monkeys and Their Monkey Business. Thanks for mentioning me and the Author Entrepreneurship Magazine.


I think the tricky part is to remember not to write with your marketing hat on (too often). Trying to second-guess a market can drive a writer crazy.

I hope we can keep those other hats off until the work is finished.

Susan Shea

Good reminder, even though I don't like the message! What's really discouraging is when you do the marketing - at your own expense - and still can't break through to whatever level of success makes you feel it was worth it. There is so much noise out there...

Margaret Lucke

I agree, Mysti and Susan, that the marketing hat can be an especially challenging one to keep from falling off our heads. I know that mine doesn't always seem to fit very well. If anyone has secrets to share about that I'm happy to hear them! And it's true that the writing hat is the most important one. Unless we keep that on, we don't need any of the others.

Pat, we all need a good hard hat. How else can we protect our thick skulls?


Pat, I agree. Write with your writing hat on; market with your marketing hat on. Keep on wearing your hard hat. Love that image.

Susan, There's always been such noise, I think, and yes, today there's more. And, all we can do is plug away and find ways to boost our signal -- often with a little help of our friends and fans.

Margaret, I think one secret to stepping into marketing is to think of it as an extension of your creativity. That same juice you get when you create your stories, how could you apply it to marketing?

Margaret Lucke

Excellent points, Beth. Thanks for the reminder and the encouragement.

Terry Shames

Sorry, just chiming in here. Having just begun to slow down the marketing machine for my first book, I'm feeling really, really nostalgic for the days when publishers did all that marketing work. My publisher provided a great publicist, but I'm still expected to carry the major part of the load. I'm very social and don't mind a lot of what's necessary, but I find myself yearning to get back to "just" writing.

A couple of days ago I realized that with my second book coming out in January, I have to start the marketing process right away. Yikes! I like Beth's suggestion of thinking of marketing as an extension of creativity, but I still feel overwhelmed with all that needs to be done.

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