I'm home from the four-day whirlwind of Left Coast Crime, still chewing over some of the information I gleaned from the convention. One thing I noticed (not for the first time): Whenever a "huddle" of published writers gather together, sooner or later the discussion will turn to promotion and marketing. What works? What doesn't? What can any of us do to bring ourselves to the attention of (more) readers?
All I had to do was search with the words marketing and promotion tips for writers to come up with 131 million hits in 0.37 seconds. (Yikes! I know, I know... I should have thrown in some quotemarks to narrow that down some).
The advice is endless, boundless, unfettered, and hurtles down on one's head like a giant waterfall. From suggestions on forming "street teams" to handing out swag to picking the perfect excerpts, you can add advice on websites, blog tours, podcasts, Goodreads giveaways, tweeting, Facebooking (?verb?), Pinterest-ing (??verb??), bookclubbing, Skyping, YouTubing, library gigs, bookstore signings, and before you know it you are Tumblr-ing into a neverending river, following an elusive Pied Piper who plays a seductive tune promising "all you need to do is...."
At the end of our huddle, we usually pretty much agree, at least in our saner moments, that if there *was* a magic method to this marketing and self-promotion madness, we'd all know what it was by now and be doing it.
So, do I have an answer? Nope. I don't. So whatever you do, don't follow me...
However, when it comes to advice, so if you've got any thoughts on what works and what doesn't regarding promoting and getting one's book out there, I'm "all ears." Comment so we can all follow along!