Recently, I was at a meeting with my new publisher and several of the authors from Harper Davis. We discussed “Branding,” and my need to redo the way I brand myself as well as my blog, website, and name. I tend to use Pat Morin, and not the Patricia L. Morin signed on my books and short stories. When discussing the use of name, one of the marketing people suggested I crowdsource an opinion of which of the names I should use. I had never heard of it. Several of the authors had explained that authors are now using crowdsourcing to write their novels. With the help of their fans, their new stories are being created.
Wow! First let me define crowdsourcing (and if some/all of you know, please forgive the repetition).
Crowdsourcing is, according to the Merriam-Webster Dictionary, the practice of obtaining needed services, ideas, or content by soliciting contributions from a
large group of people, and especially from an online community, rather than from traditional employees or suppliers. The general concept is to combine the efforts of crowds of volunteers where each one could contribute a small portion, which adds into a relatively large or significant result. Crowdsourcing is different from an ordinary outsourcing since it is a task or problem that is outsourced to an undefined public rather than to a specific, named group. Although the word "crowdsourcing" was coined in 2006, it can apply to a wide range of activities. Crowdsourcing can apply to specific requests, such as crowdvoting, crowdfunding, a broad-based competition, and a general search for answers, solutions, or a missing person.
There is even a new platform for writers all over the world launched by CrowdSource, LLC. The new portal, called Write.com, aims to recruit new writers to enrich Amazon’s Mechanical Turk crowdsourcing marketplace.
Authors are able, through this new format, to change endings and rewrite books, as was discussed on LadyKillers Blog before. But now, we can include our fan base to help create the story from the start.
Out with the outline, out with the plotantsers, out with the 1,2,3. In with the new group interactive process: crowdsourcing!
What do you think? The wave of the future?