I have to assume that “celebrity sells,” based on the number of current and former celebrities hawking random products on TV. If you have the time, Alex Trebek would like to talk to you about a lock, no not the kind of lock that requires a key, but a rate lock on your life insurance. Who wouldn’t trust the financial security of their heirs to the guy who’s been hosting Jeopardy all these years?
If you can’t afford those pesky life insurance rates, perhaps you should consider the reverse mortgages that Henry Winkler is selling. It must be legitimate. Surely The Fonz wouldn’t lie to you, would he?
If you’re more of a sports fan, you can rub some Icy Hot ointment on your sore muscles while Shaqille O’Neal convinces you to buy your car insurance from some guy named The General.
Sports not your thing? Feel free to buy your coffee from George Clooney and Danny Devito, your makeup from Ellen Degeneres, or your car from Matthew McConaughey.
Celebrity endorsements are nothing new. Who can forget the Superbowl commercial where Cindy Crawford bought a Pepsi? Or the heartwarming spot where Mean Joe Greene tossed a kid his jersey after the kid gave him a Coke?
This sort of celebrity endorsement doesn’t only work on TV, either. Plenty of celebrities have written books (or had books ghost-written for them) that turn into bestsellers, mainly based on their names alone. Some are memoirs, others are fashion or exercise-related. A few celebrities even dip their toes into the world of fiction. Regardless of the topic, there will always be a fan base willing to buy the books, and I don’t see that trend changing anytime soon.
Since the first actor appeared on screen, people have been obsessed with the stars. And as long as the general public is buying, celebrities will keep selling. Now excuse me while I go eat a Snickers. Betty White likes them, so I probably should too.